Typefully LinkedIn analytics, answered by your assistant
Connect Typefully to LinkIntel and every post you have published through it becomes something you can ask about: which ones worked, what they had in common, and what changed since last month.
Why this works
The identifier is the whole story.
LinkedIn's analytics API can measure any post you name, but it cannot tell you which posts you published. That is a closed permission on LinkedIn's side, and it is why a LinkedIn analytics tool that only holds your login still cannot rank your posts.
Typefully records the LinkedIn URL of every draft it published, and that URL carries the SHARE URN — the one identifier LinkedIn's analytics API will resolve. Not the activity id that a normal LinkedIn permalink carries, which the API rejects.
So Typefully closes exactly the gap LinkedIn leaves open. LinkIntel reads the list from Typefully, registers each post by its URN, and then measures those posts against LinkedIn's own figures.
Setting it up
Connecting Typefully
- 01
Get your Typefully API key
It is in Typefully under Settings, then Integrations. The key is read-only as far as LinkIntel is concerned: it is used to list what you have published and nothing else.
- 02
Pick the right social set
One Typefully account can publish to several LinkedIn profiles, including clients'. LinkIntel shows you the list and imports only the one you choose, because posts belonging to another profile can never be measured with your permission.
- 03
Import, then measure
Importing registers your posts and costs no LinkedIn requests at all. Measuring them is the separate, budgeted step, and it runs automatically from there.
What you get
- Your full publishing history, as far back as Typefully goes
- Official LinkedIn impressions, reactions, comments and shares per post
- A connection that keeps working: re-import whenever you like and new posts are picked up
- The same corpus your assistant reads when you ask which posts worked
What it will not do
- Only posts Typefully itself published to LinkedIn. Anything you posted directly in the LinkedIn app is not in Typefully, so it is not in the import.
- A published draft whose LinkedIn URL carries only an activity id cannot be measured. LinkIntel counts those and tells you the number rather than quietly dropping them.
- Personal profiles only. LinkedIn company page posts need a different permission than the read-only member one LinkIntel holds.
Questions
Typefully, specifically
- Does LinkIntel post to LinkedIn or Typefully on my behalf?
- No. The LinkedIn permission LinkIntel asks for is read-only analytics, and the Typefully key is used to read your published list. Nothing is ever written to either.
- Where is my Typefully API key stored?
- On the server, so imports can be re-run as you publish. It is never shown again after you paste it, never sent to the browser, and deleted when you disconnect the source.
- Will importing again wipe the metrics I already have?
- No. Re-importing registers posts and deliberately never touches the metric columns, because those measurements cost LinkedIn request budget to obtain.
- I use Typefully for X as well as LinkedIn. Does that matter?
- No. LinkIntel only reads drafts that published to LinkedIn, and only from the social set you pick. Your X posts are ignored.