B2B Social Media Analytics For Enterprise
Transform your B2B social media strategy with enterprise-grade analytics. Track LinkedIn performance, measure multi-platform engagement, and optimize your corporate social presence for maximum business impact.
Why B2B Social Media Analytics Are Different
B2C Social Media Metrics
- • Viral content and broad reach
- • Consumer sentiment and brand affinity
- • Impulse purchase conversions
- • Entertainment and lifestyle content
- • High volume, low-value interactions
- • Platform-specific tactics
B2B Social Intelligence
- • Thought leadership and industry authority
- • Decision maker engagement and influence
- • Long-term relationship building
- • Professional value and education
- • Quality interactions with high value
- • Multi-touchpoint attribution
Enterprise-Grade Tracking
Monitor corporate social presence across LinkedIn, Twitter, and industry platforms with enterprise security and compliance.
Decision Maker Intelligence
Identify and track engagement from C-level executives, procurement teams, and key stakeholders in your target accounts.
Account-Based Analytics
Track social engagement from specific target accounts and measure account-based marketing (ABM) effectiveness.
Enterprise Social Intelligence Platform
Multi-Platform B2B Tracking
Unified analytics across LinkedIn, Twitter, industry forums, and professional communities. Track your B2B presence wherever your audience engages.
Account-Based Social Monitoring
Monitor social engagement from your target accounts. Identify warm prospects, track competitor mentions, and measure account penetration.
Thought Leadership Measurement
Quantify your industry authority with thought leadership scores, share of voice analysis, and influence mapping across your sector.
B2B Social Media ROI Framework
Pipeline Impact Metrics
Thought Leadership Impact
Enterprise B2B Social Analytics Features
Advanced Attribution
- • Multi-touch attribution modeling
- • Cross-platform journey tracking
- • Account-based engagement scoring
- • Pipeline influence measurement
Competitive Intelligence
- • Share of voice analysis
- • Competitor content strategy tracking
- • Industry benchmarking
- • Thought leadership positioning
Team Collaboration
- • Multi-user dashboard access
- • Role-based permissions
- • White-label reporting
- • API integration capabilities
Enterprise Security
- • SOC 2 Type II compliance
- • GDPR data protection
- • Enterprise SSO integration
- • Advanced access controls
B2B Social Media Industry Benchmarks
B2B LinkedIn Engagement Rate
vs. 1.8% B2C average
B2B Social ROI
Return on social investment
Decision Maker Reach
C-level engagement rate
B2B Social Analytics Use Cases
Account-Based Marketing (ABM)
Track social engagement from target accounts. Identify which prospects are engaging with your content and prioritize outreach based on social signals.
Sales Enablement
Provide sales teams with social intelligence on prospects. Know what content resonates before sales calls and use social insights to personalize outreach.
Thought Leadership
Measure and optimize your industry authority. Track share of voice, executive engagement, and content amplification across professional networks.
Competitive Intelligence
Monitor competitor social strategies and positioning. Identify market opportunities and stay ahead of industry conversations.
How B2B Social Analytics Works
Connect Data Sources
Integrate LinkedIn, CRM, marketing automation, and other B2B data sources for unified analytics.
AI-Powered Analysis
Our enterprise AI analyzes B2B engagement patterns, account signals, and pipeline influence.
Strategic Insights
Get actionable recommendations to optimize your B2B social strategy and drive measurable business results.
Transform Your B2B Social Media Strategy
Stop treating B2B social media like B2C. Get enterprise-grade analytics that understand the complexity of B2B buyer journeys.
Enterprise trial available • Account-based tracking • Dedicated support